The Simple Power of a Flyer (For Dentists Special Offers)

You pick them up all the time – flyers, aka, leaflets.

It’s a simple piece, often printed on the typical “8.5 x 11” sheet. A flyer is usually a single sheet that is used to draw attention to an event, service, product or idea. The flyer usually contains a very simple message that can be conveyed quickly. It’s often digital today, so it can be sent via email.

A flyer is a low-cost way to promote a one-time message:

£350 off dental implants!

30% off Invisalign September – December!

Confused about dental implants? Attend our seminar!

Flyers typically follow this formula:

• Full-color, so they grab attention.
• Text is short and punchy.
• Lots of bold headlines.
• Images reflect the demographic – seniors, teens, middle-aged.
• Benefits are emphasized throughout to convince.
• Call-to-action (call, email, RSVP) is clear.

Dentists can distribute flyers in digital or print form:

• Emailed as an attachment in a special promotion.
• Emailed in response to an enquiry.
• Snail-mailed to a list (not sure anyone does that any more).
• Handed out to patients in the clinic.