All our dental treatment Google ads (and keywords) for you to keep

As you know, most people go to Google to search for things they are interested in, such as teeth straightening, dental implants, teeth whitening etc.

In creating a Google ads there are two things you need to do. The first is to have the advert appear for only the searches that are relevant. The second is to design an ad that is relevant to the search term and is likely to be clicked.

I'd like to save you some time and help you understand these two important parts of Google advertising.

So, here is an Excel sheet that contains all the key search terms that we target and the Google adverts that we use for each.

Click here to access the Google Drive folder that contains the Excel sheet with all the Google Adverts.

If you have done any Google Adwords before you will know that there are different ways of targeting the search terms. They are exact match, phrase match, broad match etc. These seed keywords are designed to be targeted as exact match, and modified broad match. Modified broad match means you add a + before each word in the Adwords tool. This means that the ads will only appear if someone searches for something very similar.

Please don't ever use broad match on it's own. It will mean your ads will appear for a great deal of low quality searches. This is the number one reason why people use Google Adwords and don't have any success. You have to be very focused in the targeting.

There are a lot of other settings in Adwords that need to be taken care of to have a highly optimised campaign. Adwords is incredibly powerful if you know how to use it.