Facebook has Untapped Potential for Dentists

By Loran Simon | Facebook

Advertisers have been skeptical about Facebook and other social networks, not clear on whether these media are truly fruitful. To test this venue, one researcher analyzed the ad campaigns of a non-profit organization. The researcher conducted 18 ad campaigns, including four “baseline” programs that were shown as “public” ads on Facebook; and three “generic” campaigns, […]

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